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Flash sales are an excellent method of encouraging more traffic to your online store, building better relationships with your customers, increasing brand awareness, and getting rid of excess inventory to make room for new products to promote and sell. If you’re planning to run a flash sale, one of the best ways to promote it is on social media.
Everybody loves a flash sale, and limited-time offers can be one of the most effective ways to inject more revenue into your online store, particularly during holiday seasons like Black Friday and Christmas. Most flash sales last for 24 hours or less, so they tend to have short-lived marketing campaigns too, which creates a sense of urgency. Here’s how you can maximize your efforts to drive your social media flash sale marketing campaigns further and get the most from your ad spend.
Create a Facebook Event
If you’re planning to run a flash sale on your site, creating a Facebook event allows you to not only add all the important details that customers need to know about your event, but also create organic reach by allowing customers the option to mark that they are interested or attending. In addition, Facebook’s algorithm is more likely to suggest your event to people who are likely to be interested in it based on their social activity, which can extend your reach even further.
Run a Pre-Launch Campaign
Running a promotional campaign to announce your flash sale will ensure that potential customers are going to see it. Using paid ads on Instagram and Facebook is essential in today’s market for building exposure and encouraging conversations about your upcoming sale. On Facebook, in particular, building engagement and extending your reach before launching your flash sale means that the social network will know exactly who is ready to buy thanks to their activity during the run-up.
Create a Countdown
Around a week or so before your flash sale, sharing daily countdown posts on Instagram and Facebook can have a huge effect when it comes to gaining interest from potential customers and building the excitement around your upcoming event. Give yourself a few weeks in advance to plan out your posts so that you’ve got time to think about how you will design them in order to drive organic engagement. Be sure to include the date of the sale and how many days until it’s happening. And, schedule your posts to be published automatically at the same time each day.
Run a Conversions Campaign
When you are ready to go live with your flash sale, set it up as a conversions campaign on Facebook and Instagram. Don’t run it for adds to carts, engagement or landing page views because this is what the social networks will deliver. Because you’ve been running a warm-up campaign for your flash sale, you’ll be able to set up different ads targeting different audiences, such as all website visitors from the past few months, your customer list, and everybody who engaged with your Facebook and Instagram profiles during the run-up.
Running a pre-flash sale campaign to generate engagement and excitement around the upcoming event is one of the best ways to ensure that your flash sale is a resounding success with many future benefits for your business.